Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry

被引：409

作者：

Lin, Ru-Jen ^{[1
]}

Tan, Kim-Hua ^{[2
]}

Geng, Yong ^{[3
]}

机构：

[1] Lunghwa Univ ST, Grad Sch Business & Management, Tao Yuan, Taiwan

[2] Univ Nottingham, Sch Business, Nottingham NG7 2RD, England

[3] Chinese Acad Sci, Shenyang Inst Appl Ecol, Beijing 100864, Peoples R China

来源：

JOURNAL OF CLEANER PRODUCTION | 2013年 / 40卷

关键词：

Market demand; Green product innovation; Firm performance; Vietnam motorcycle; SUPPLY CHAIN MANAGEMENT; STRATEGIC ORIENTATIONS; COMPETITIVE ADVANTAGE; EMPIRICAL-EVIDENCE; TECHNOLOGY; IMPACT;

D O I：

10.1016/j.jclepro.2012.01.001

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This study examines how market demand affects green product innovation, and firm performance in the context of Vietnamese motorcycle industry. The paper seeks to answer two key questions: (a) how does market demand influence a firm's green product innovation? and (b) how can green product innovation affects firm performance? This study collected a total of 208 valid questionnaires from four leading foreign motorcycle firms in Vietnam. The empirical findings show that market demand is positively correlated to both green product innovation and firm performance; while green product innovation performance is also positively correlated to firm performance. In addition, this study also categorizes three types of green product innovation and discusses their effects on market demand and firm performance. (c) 2012 Elsevier Ltd. All rights reserved.

引用

页码：101 / 107

页数：7

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