BLOG'S EFFECT AS ONLINE MARKETING INSTRUMENT ON CONSUMER BEHAVIOR

被引：0
|
作者：
Stoica, Ivona [1 ]
Negricea, Costel-Iliuta [1 ]
Edu, Tudor [1 ]
Munthiu, Maria-Cristiana [2 ]
Velicu, Bogdan Calin [2 ]
机构：
[1] Romanian Amer Univ, Bucharest, Romania
[2] Acad Econ Studies, Bucharest, Romania
来源：
BUSINESS EXCELLENCE CHALLENGES DURING THE ECONOMIC CRISIS, VOL 2 | 2012年
关键词：
blogging; online consumer behavior; online marketing; online marketing research;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The evidence that things are changing fast can be seen in the dramatic increase in the influence of blogging. We should be collecting emails as we used to collect telephone numbers and using them to better communicate our message to key voters." - Adam Rickitt
引用
收藏
页码：208 / +
页数：2
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