Analysis of Factors Influencing the Customer Value of Mobile TV Service Based on Value Network

被引：0
|
作者：
Ren Jin-luan [1 ]
Xu Lu-xia [1 ]
Liu Li-hua [1 ]
Wang Chuan-zhen [1 ]
机构：
[1] Commun Univ China, Sch Econ & Management, Beijing 100024, Peoples R China
来源：
2013 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (ICMSE) | 2013年
关键词：
client value; influencing factors; mobile TV service; value network;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
With the advancement of Triple play and the communication technology innovation, as a form of media, mobile phone plays a more and more important role. Mobile TV as a new media, opened up a kind of information dissemination channel that not limited by time and space. Mobile TV services are characterized by multi-actors, cross-industry, integrated, dynamics, interaction, and requirement uncertainness. These features make us hard to calculate their service value and to understand their innovation process. According to the service integrating process, the dynamic model of mobile TV service value network is constructed, in which serve modules are the basic elements and research subjects. The client service value evaluate index system is constructed from the customer view. Then the survey questionnaire is designed. Based on the survey data, the importance factors and influencing factors of mobile TV value are analyzed. Finally we gave some suggestion about mobile service innovation.
引用
收藏
页码：821 / 826
页数：6
相关论文
共 50 条
  • [41] Availability and Sustainability as Value Elements in Assessing Customer Value of an Industrial Service
    Ojanen, Ville
    Ahonen, Toni
    Reunanen, Markku
    2011 PROCEEDINGS OF PICMET 11: TECHNOLOGY MANAGEMENT IN THE ENERGY-SMART WORLD (PICMET), 2011,
  • [42] EFFECTS OF SERVICE QUALITY, TRUST, AND PERCEIVED VALUE ON CUSTOMER LOYALTY: THE CASE OF MOBILE SUBSCRIBERS
    Karjaluoto, Heikki
    Jayawardhena, Chanaka
    Pihlstrom, Minna
    Leppaniemi, Matti
    PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 179 - 179
  • [43] Mobile banking service quality: a new avenue for customer value co-creation
    Mostafa, Rania B.
    INTERNATIONAL JOURNAL OF BANK MARKETING, 2020, 38 (05) : 1107 - 1132
  • [44] Understanding Customer Value in the Mobile Internet Era
    Li, Jing
    Nigatu, Ayenew Darge
    Yu, Baoquan
    Gu, Qiaolun
    Yang, Yong
    DISCRETE DYNAMICS IN NATURE AND SOCIETY, 2021, 2021
  • [45] The Customer Lifetime Value Prediction in Mobile Telecommunications
    Wang, Yi
    Sanguansintukul, Siripun
    Lursinsap, Chidchanok
    2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3, 2008, : 565 - 569
  • [46] Analysis of the Game between Mobile Phone Users and Communications Operators Based on the Customer Perception Value
    Li, Ying
    Zhang, Rui-ling
    2011 INTERNATIONAL CONFERENCE ON FUTURE COMPUTER SCIENCE AND APPLICATION (FCSA 2011), VOL 2, 2011, : 488 - 490
  • [47] An AHP Model for Choosing Value Creation Factors in Logistics Service for the Logistics Customer
    Elmas, Guldem
    INTERNATIONAL CONFERENCE ON EDUCATION AND SOCIAL SCIENCES (INTCESS14), VOLS I AND II, 2014, : 184 - 191
  • [48] Service innovation and customer satisfaction: the role of customer value creation
    Mahmoud, Mahmoud Abdulai
    Hinson, Robert E.
    Anim, Patrick Amfo
    EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2018, 21 (03) : 402 - 422
  • [49] Driving factors of customer value & the application
    Zhang, ML
    Zhang, SN
    Zhang, JF
    PROCEEDINGS OF THE 2004 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS 1 AND 2, 2004, : 1432 - 1436
  • [50] Customer lifetime network value: customer valuation in the context of network effects
    Miriam Däs
    Julia Klier
    Mathias Klier
    Georg Lindner
    Lea Thiel
    Electronic Markets, 2017, 27 : 307 - 328
12345