From Data Science to Value Creation

Value creation with data science methodologies generates important insights. However, these insights do not systematically provide service value to customers. Therefore, we show a systematic approach to use data science for the process of service design. We develop a structure of data science methodologies in the dimensions of their potential to create service benefit. This enables the mapping of the value contribution of the data science tools on the different perspectives and phases of the service design process. Based on this mapping, a direct link can be established between the outcomes of the data science methodologies and the value drivers for the customer. The resulting new methodology allows the systematic value creation from insights generated by data science.