Five Steps to Smarter Targeting

被引：4

|

作者：

Romaniuk, Jenni ^{[1
]}

机构：

[1] Univ S Australia, Ehrenberg Bass Inst, Adelaide, SA 5001, Australia

来源：

JOURNAL OF ADVERTISING RESEARCH | 2012年 / 52卷 / 03期

关键词：

D O I：

10.2501/JAR-52-3-288-290

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：288 / 290

页数：3

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