Initial Leading Advantages in Firm Competition: A Co-evolutionary Perspective

How to survive in the firm competition and make customers arrive at the maximum satisfaction are the important issues in the marketing. Attempting to discuss these issues dynamically, an evolutionary perspective is highlighted and mathematical co-evolutionary models are provided about firm competition. It has been proved that the doctrine of Darwin's the "survival of the fittest" is not a reliable maxim, and the elimination or survival of a firm does not depend on whether it is inferior (weak) or superior (strong), but is closely associated with the initial leading advantages and synergy effect. Therefore, initial leading advantage with contingency and opportunity plays a key role in the marketing competition.