IDENTIFICATION OF COMPETITIVE AND STRATEGIC CONSTRUCTS TO THE CHILEAN APPLES IN ASIATIC MARKETS

被引:1
|
作者
Adasme-Berrios, Cristian [1 ]
Ortega-Rojas, Ruben Francisco [1 ]
Rodriguez-Gutierrez, Marcelo [1 ]
Lobos-Andrade, German [2 ]
机构
[1] Univ Catolica Maule, Fac Ciencias Agr & Forestales, Curico, Chile
[2] Univ Talca, Fac Ciencias Empresariales, Talca, Chile
关键词
Competitiveness; competitive strategy; factorial analysis; BOOTSTRAP;
D O I
10.1590/S0100-29452012000200014
中图分类号
S6 [园艺];
学科分类号
0902 ;
摘要
The research analyzes the competitiveness of apples exportations from Maule's Region, Chile, toward Asian markets of China, Hong Kong, Taiwan and India. The objective was to identify competitive strategies and determine the most important competitive advantage variables. A bootstrap and a factor analysis of principal component analysis (PCA) were carried out determining the strategic constructs. The results found indicate that the competitive strategies of the export sector is focused on achieving economies of scale and optimize production and trade, obtaining lower costs and effective competition in Asian markets.
引用
收藏
页码:416 / 423
页数:8
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