A hybrid conjoint measurement and bi-criteria model for a two group negotiation problem

被引：8
|
作者：
Angur, MG
Lotfi, V
Sarkis, J
机构：
[1] UNIV MICHIGAN,SCH MANAGEMENT,FLINT,MI 48502
[2] UNIV TEXAS,DEPT INFORMAT SYST,ARLINGTON,TX 76019
来源：
SOCIO-ECONOMIC PLANNING SCIENCES | 1996年 / 30卷 / 03期
关键词：
D O I：
10.1016/0038-0121(96)00014-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A hybrid negotiation model is presented for use by a mediator in resolving a dispute between two groups having conflicting sets of goals. A conjoint measurement technique is used to develop group members utility functions and preference structures. The members' utilities are then aggregated and used as input to construct a bi-criteria mixed integer linear programming negotiation model. Using an augmented-weighted Tchebycheff procedure, several efficient solutions are generated. These solutions are then used by a mediator as potential compromise contracts. The model is empirically tested using graduate students as decision makers in a marketing channel negotiation experiment. The results provide significant support for the proposed model. Copyright (C) 1996 Elsevier Science Ltd
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页码：195 / 206
页数：12
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