A Research on M-Learning Behavior Intention of Event Management Students based on the TAM Model

As a learning mode that subverts traditional teaching, M-Learning should consider the differences and needs of different professions. Based on the research status of M-Learning, the factors influencing the M-Learning behavior intention of event management students are discussed by taking the TAM model as the theoretical basis. The structural equation model (SEM) test of the questionnaire data by Amos software shows that the perceived usefulness has no significant influence on the behavioral intention of M-Learning, but it will indirectly influence the behavioral intention of M-Learning through the use of attitude. In addition, one can indirectly influence the behavioral intentions of M-Learning by using attitudes. Finally, the authors propose operational suggestions for the development of college students' M-Learning from three aspects, i.e. researchers, constructors, and users based on the results of the analysis.