Sustainable Tourism as a Potential for Promotion of Regional Heritage, Local Food, Traditions, and Diversity-Case of Kosovo

Sustainability usually refers to the ability to maintain a certain standard of human lifestyle without causing environmental damage or any other destruction to nature and biodiversity. It is beneficial for human health and well-being in addition to socio-economic benefits and contributes to environmental integrity. However, as Robert Swan (1956) once stated: "the greatest threat to our planet is the belief that someone else will save it"-this is true even today; namely, there are still serious threats to the planet and there is "a short time period" for action. We all have to be obliged to save the planet in which we live throughout our daily and local activities. In this study, the authors provide an overview of the meaning of sustainable tourism and its relationship to all global Sustainable Development Goals established by UN (2015) as one way to achieve a brighter sustainable future and society for everyone, leaving no one behind. More specifically, the case of Kosovo and its potential for the development of sustainable tourism is analyzed. In this case, the authors aim to present the potential to serve the local tradition, culture, diversity, and inclusiveness through sustainable actions in the tourism and hospitality sector.