Specialty retailers - Marketing triumphs and blunders

被引：0

作者：

Carsky, ML ^{[1
]}

机构：

[1] Univ Hartford, W Hartford, CT 06117 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2002年 / 30卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：177 / 178

页数：2

共 50 条

[41] Evolutionary Game on the Utility Decision of the Duopoly Retailers' Marketing Objectives
Xiao, Renbin
Yu, Ruiwu
Zhu, Linlin
[J]. ADVANCED MANUFACTURING TECHNOLOGY, PTS 1-3, 2011, 314-316 : 2312 - 2317
[42] How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities
Bruni, Roberto
Colamatteo, Annarita
Mladenovic, Dusan
[J]. ELECTRONIC COMMERCE RESEARCH, 2024, 24 (02) : 965 - 982
[43] Mobile marketing: A literature review on its value for consumers and retailers
Strom, Roger
Vendel, Martin
Bredican, John
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2014, 21 (06) : 1001 - 1012
[44] HARDWOOD SPECIALTY PRODUCTS - A BILLION DOLLAR PRODUCT LINE FOR HOME CENTER RETAILERS
CESA, ET
SINCLAIR, SA
[J]. FOREST PRODUCTS JOURNAL, 1988, 38 (06) : 6 - 12
[45] SPECIALTY ADVERTISING IN MARKETING - HERPEL,GL AND COLLINS,RA
HALTERMA.JC
[J]. JOURNAL OF MARKETING, 1973, 27 (03) : 111 - 111
[46] Specialty polyester - Shell, KoSa merge marketing efforts
Terry, L
[J]. CHEMICAL WEEK, 1999, 161 (14) : 16 - 16
[47] CONSUMER RESPONSE TO RETAILERS MARKETING ENVIRONMENTS - AN ANALYSIS OF COFFEE PURCHASE DATA
BAWA, K
LANDWEHR, JT
KRISHNA, A
[J]. JOURNAL OF RETAILING, 1989, 65 (04) : 471 - 495
[48] Research on Retailers' Marketing Tactics Integration Based on Customer Value Strategy
Yun, Cheng
[J]. PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, 2011, : 1242 - 1246
[49] Great Brand Blunders: The Worst Marketing and Social Meltdowns of All Time ... and How to Avoid Them!
Cook, George R.
[J]. JOURNAL OF CONSUMER MARKETING, 2015, 32 (04) : 304 - 305
[50] What drives small retailers to adopt an integrated marketing communications approach?
Fam, Kim-Shyan
Merrfiees, Bill
Yu, Hongyan
Jozsa, Laszlo
[J]. 2007 INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1-3, 2007, : 717 - +

← 1 2 3 4 5 →