THE CONCEPT OF CREATIVE DOING AS THE BASIS FOR THE ORGANIZATION OF EDUCATIONAL AND DESIGN RESEARCH WORK OF UNIVERSITY STUDENTS

The purpose of this work is to define the term creative doing, comparing it with the terms creation and creativity; definition of the concept of creative doing and its structure, demonstration of examples of practical application of the concept of creative doing in design and research work of university students. When organizing the educational and research work of students, a project-activity approach was used. The illustration of successful creative projects is carried out in the course of organizing excursions with students to museums, estates, historical and memorable places by teachers. The concept of creative doing is illustrated by the example of the activities of Russian entrepreneurs of the late XIX -early XX centuries. Specific topics and stages of organizing the design and research work of students are proposed, which is the practical significance of this study.