Research on Evaluating and Rating Systems of E-Commerce Websites: From a Customer's Perspective

被引：1

作者：

Zhang, Yuan ^{[1
]}

Zhao, Xiaoxu ^{[2
]}

Zou, Rong ^{[1
]}

Xu, Chensi ^{[1
]}

机构：

[1] Capital Normal Univ, Sch Management, Beijing 100089, Peoples R China

[2] Capital Normal Univ, Sch Informat Engn, Beijing 100048, Peoples R China

来源：

LISS 2014 | 2015年

关键词：

Evaluating and rating systems; E-commerce; Web usability;

D O I：

10.1007/978-3-662-43871-8_101

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

With the rapid development of e-commerce, there are more and more customers do shopping through the e-commerce sites in China. A website's evaluating and rating system means better feedback on the purchase of goods for customers, and provides reference for other customers. In this paper, according to the Theory of Web Usability, we studied the evaluation forms and the ways they look of the same type of hot selling goods in the evaluating and rating systems of Amazon China, JD mall, and Tmall. Our results could provide a reference for the designers of evaluating and rating systems.

引用

页码：703 / 708

页数：6

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