A fuzzy AHP approach to evaluating E-commerce websites

被引：0
|
作者：
Liu, Yi-Wen [1 ]
Kwon, Young-jik [1 ]
Kang, Byeong-do [1 ]
机构：
[1] Daegu Univ, Dept Comp IT Engn, Taegu, South Korea
来源：
SERA 2007: 5TH ACIS INTERNATIONAL CONFERENCE ON SOFTWARE ENGINEERING RESEARCH, MANAGEMENT, AND APPLICATIONS, PROCEEDINGS | 2007年
关键词：
E-commerce websites; evaluation; FAHP; conventional AHP;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
As e-commerce is playing a more and more important role in our daily life, there is no wonder that significant attention is being focused on the evaluation of e-commerce websites in recent years. In this paper, a fuzzy analytic hierarchy process (FAHP) approach is used to evaluating e-commerce websites, which can tolerate vagueness and uncertainty of judgment. Therefore, the insufficiency and imprecision problems associated with the conventional AHP can be solved. Hence, websites can be evaluated more reasonably In the end, a case study is presented to make this approach more understandable for a decision-maker(s).
引用
收藏
页码：114 / +
页数：4
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