Measurement of Customer Satisfaction of Telecommunication

被引：0
|
作者：
Huang Guang-chao [1 ]
Yang Jianmei [1 ]
机构：
[1] S China Univ Technol, Sch Management, Guangzhou 510641, Peoples R China
来源：
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年
关键词：
Customer Satisfaction; Telecommunication;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on analysis of theory of customer satisfaction, by using investigation of questionnaire, the Paper confirm five level of measurement system of customer satisfaction of telecommunication including customer satisfaction of enterprise image and brand,customer satisfaction of quality service expanded of product, customer satisfaction of quality of product, customer satisfaction of talent quality service and satisfaction of care of customer and their importance. The paper researched satisfaction evaluation of Guangdong Telecommunication by empirical research.
引用
收藏
页码：2125 / 2130
页数：6
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