Regional Companies' Assessment Features in the Digital Economy Era

The assessment of existing electronic commercial systems and the features of the companies' assessment are modern topical issues. This can be explained by the increasing e-commerce, in which it is hard to choose appropriate development strategies and to apply efficiency optimizing systems. The research goal is to elaborate a model for assessing regional companies' efficiency, to define the traditional key indicators, reflecting the financial activity and specific indicators, characteristic of the electronic commerce. The e-commerce's dynamics and innovativeness determines the difficulties in choosing an assessment method and in evaluating the total initial investments. This research presents the assessment of an e-commerce system, based on estimating the company's value by the example of an online store. The researchers estimate the company's value by means of the discounted cash flow method, view the company's current performance indicators and specific e-commerce indicators, analyze the results of the company's performance and compare them to the same indicators of the main regional competitor. Finally, the research authors assess the efficiency the e-commerce system being investigated and give a set of recommendations, facilitating the company's value increase in the region and the e-commerce system' effectiveness in general.