Supply Chain Management under Mass Customization

Traditional supply chain is established on mass production while supply chain under mass customization is established on mass customization. In the paper, Definition of Supply Chain Management is introduced; Comparison between Traditional Supply Chain and Supply Chain under Mass Customization, State of the field are all illustrated. Under mass customization, in order to adapt to customer driving manufacturing and the demands of enterprise alliance, manufacturers and major enterprises will directly contact with customers to weaken or even eliminate the function of distributors and retail dealers, which will lead to the transformation of the supply chain structure to open network structures made up of suppliers, manufacturers, core enterprises and customers.