ECOCOMMUNITY IN THE VIRTUAL WORLD SECOND LIFE

The problem of environmental protection is explored in a virtual environment that connects people from all over the world in order to share knowledge gained from practice and to create the main principles that help to improve environmental conditions. One of the platforms for virtual environments is the virtual world Second Life, where eco-community called Etopia was built, focused on eco-innovation and environmental protection in the world. It focuses on the real issues and the organizations that deal with the primary issues in the world have its micro-office there. The contribution describes individual aspects of the virtual community and their contribution to real life. The aim of the contribution is to analyze the individual islands found in the community and their contribution to the eco-village users to visit with regard to eco-innovation and to improve the environment.