Customer Knowledge Management Models: Assessment and Proposal

被引：0
|
作者：
Buchnowska, Dorota [1 ]
机构：
[1] Univ Gdansk, Dept Business Informat, Sopot, Poland
来源：
RESEARCH IN SYSTEMS ANALYSIS AND DESIGN: MODELS AND METHODS | 2011年 / 93卷
关键词：
customer knowledge; customer knowledge management; CKM model; knowledge about customer; knowledge from customers; knowledge for customers;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In the current economy, customer knowledge is a key asset and a sustainable source of competitive advantage, which exerts an impact on the implementation of most processes in any organization. Efficient utilization of customer knowledge determines the development of a company. The main purpose of this paper is to present a review and assessment of presented in literature customer knowledge management models and to purpose an integrated management model for customer knowledge. This model should help in understanding how to manage customer knowledge in order to improve customer value.
引用
收藏
页码：25 / 38
页数：14
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