Mobile Services Acceptance Model

被引：19
|
作者：
Gao, Shang [1 ]
Krogstie, John [1 ]
Gransaether, Per Anton [1 ]
机构：
[1] Norwegian Univ Sci & Technol, Dept Comp Sci & Informat Sci, NO-7491 Trondheim, Norway
来源：
ICHIT 2008: INTERNATIONAL CONFERENCE ON CONVERGENCE AND HYBRID INFORMATION TECHNOLOGY, PROCEEDINGS | 2008年
关键词：
D O I：
10.1109/ICHIT.2008.252
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Along with the rapid development of information and communication technology, more and more mobile commerce applications are available. However, what is the user's perception and reaction of those new applications? It is critical to study the factors that influence the user adoption of mobile applications. In this research work, we propose an extended technology acceptance model, which is called mobile services acceptance model, with a consideration of trust, context, and personal initiatives and characteristics factors in addition to perceived usefulness and perceived ease of use. Furthermore, in order to demonstrate the applicability of the mobile services acceptance model, one case study with respect to the user adoption of the mobile application--FindMyFriends is presented.
引用
收藏
页码：446 / 453
页数：8
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