Study on Return Policy in E-Commerce Environment Based on System Dynamics

被引：0

作者：

An, Liping ^{[1
]}

Du, Yanmin ^{[2
]}

Tong, Lingyun ^{[2
]}

机构：

[1] Nankai Univ, Sch Business, Nankai, Peoples R China

[2] Hebei Univ Technol, Sch Econ & Management, Tianjin, Peoples R China

来源：

PROCEEDINGS OF THE 2ND INFORMATION TECHNOLOGY AND MECHATRONICS ENGINEERING CONFERENCE (ITOEC 2016) | 2016年 / 24卷

关键词：

electronic commerce; return policy; system dynamics; MODEL;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

To provide a method for manufacturers and retailers in choosing return policy in e-commerce environment, this paper builds a supply chain with one manufacturer and two retailers based on system dynamics which involves in manufacturing, purchasing, marketing and returning. By comparing the profits of the manufacturer and retailers respectively, the profitable return policy can be find out. It turns out that the manufacturer can get more profits if consumers return the goods to the retailer.

引用

页码：428 / 431

页数：4

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