An Empirical Study the Relationship between Low-Carbon Consumption and Consumer Perceived Value-Hotel Services as an Example

Low-carbon consumption has been concerned recently and hotel is an important field for promoting low-carbon consumption, so what the relationship is between Low-carbon consumption and consumer perceived value is worthy of studying. A total of 202 samples were analyzed with exploratory factor analysis (EFA) and structural equation modeling (SEM). Findings indicate that consumer perceived value comprise of functional value (performance/quality), functional value (price/value for money), social value, emotional value, epistemic value dimensions, and low-carbon consumption has a significant impact on these value dimensions. Theoretical and realistic implications and suggestions for future research are discussed in the end.