MARKETING ROLE IN PRODUCT AND SERVICE QUALITY

被引：70
|
作者：
CRAVENS, DW
HOLLAND, CW
LAMB, CW
MONCRIEF, WC
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 04期
关键词：
D O I：
10.1016/0019-8501(88)90032-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：285 / 304
页数：20
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