FACTORS INFLUENCING SUSTAINABLE ENTREPRENEURSHIP IN ROMANIAN SMALL AND MEDIUM SIZED ENTERPRISES

This paper analyses factors that influence sustainable entrepreneurship (SE) in SMEs. A questionnaires from a sample of Romanian entrepreneurs was used to collect data, which was further analysed using descriptive statistics. Following the triple bottom line approach, we developed a model comprising 3 dimensions and 12 variables (Environmental Environmental standards, Environmental focus, Environmental development and Recycling; Social - Social development, Human resources focus, Customer orientation and Community environment; Economic - Turnover, Profit, Market orientation and Market share) to test sustainable entrepreneurship focus. We concluded that Romanian entrepreneurs display a traditional approach of sustainable entrepreneurship, with economic dimension emerging as dominant. However, social dimension of sustainable entrepreneurship gain importance while Environmental dimension is, unfortunately, the least important for them.