Aligning supply network strategy with market segmentation based on customer benefit analysis

Along with science and technology fast development and people living standard universal enhancement, customer demand scope of product and service becomes wider and wider, and their request level becomes higher and higher. How to use their own competitive advantages to obtain further development in the intensive competition market, even to head list of successful candidates is the most important strategic target which most enterprises must face. Now the society already entered the period of "competition between supply chains." It is more and more impossible to get success for the enterprises which only depend on their own strengths to participate in the competition. Most enterprises have realized to this kind of crisis, and some have already got the long term benefits from taking part in the supply chain alignment. This thesis inherits from the supply chain strategy and develops the conception of SN (Supply Network) which is initiated by the clues of focal organization within supply chain and 3PF(3rd Part Focal Organization) alignment, then it discovers the supply drivers between supply strategies and customer benefits which are the source of customer demands. The achievement of this research is of momentous significance for the theoretical system research of supply network strategy.