Marketing, consumers and technology: Perspectives for enhancing ethical transactions

被引：17

作者：

Laczniak, Gene R. ^{[1
]}

Murphy, Patrick E.

机构：

[1] Marquette Univ, Stratz Coll Business Adm, Milwaukee, WI 53233 USA

[2] Univ Notre Dame, Inst Eth Business Worldwide, Notre Dame, IN 46556 USA

[3] Univ Notre Dame, Mendoza Coll Business, Notre Dame, IN 46556 USA

来源：

BUSINESS ETHICS QUARTERLY | 2006年 / 16卷 / 03期

关键词：

D O I：

10.5840/beq200616330

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. it is hoped that these entries will further the important "marketing and technology" ethical debate.

引用

页码：313 / 321

页数：9

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