Investigating the Impact of Recommendation Agents on E-commerce Ecosystem

被引:0
|
作者
Yang, Zherui [1 ]
Ou, Carol X. J. [1 ]
Zhou, Ziying [2 ]
机构
[1] Tilburg Univ, Tilburg, Netherlands
[2] eBay Inc, San Jose, CA USA
来源
关键词
Recommendation agents (RAs); information technology (IT); e-commerce ecosystem; adaptation; COMPLEXITY; STRATEGY;
D O I
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中图分类号
TP301 [理论、方法];
学科分类号
081202 ;
摘要
The influence of recommendation agents on e-commerce ecosystem is profound. Technological impact of predictive intelligence could be explained more reasonably by taking a collective perspective. However, the ecosystem perspective has only served as a prologue for discussion regarding technological influence. The lack of research development associated with the technological influence on business in the ecological lens has constrained our understanding of the penetration and the role of technology in business ecosystem evolution. This paper therefore focuses on the impact of recommendation agents for online shopping environment on e-commerce ecosystem. Moreover, this paper observes and explains the phenomena that most participants in the e-commerce ecosystem are taking recommendation agents as one of the strategic technological investments towards further development as a common goal.
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页数:5
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