CONSUMER BEHAVIOUR IN THE TOURISM MARKET TYPOLOGY

被引：0
|
作者：
Csikosova, Adriana [1 ]
Culkova, Katarina [1 ]
Janoskova, Maria [1 ]
机构：
[1] Tech Univ Kosice, Kosice, Slovakia
来源：
PROCEEDINGS OF THE 10TH BUSINESS & MANAGEMENT CONFERENCE | 2019年
关键词：
Consumer behaviour; Marketing research; Segmentation; Tourism; Typology; Slovakia;
D O I：
10.20472/BMC.2019.010.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The content of the contribution was an analysis of consumer behaviour in the area of tourism in the region of Slovakia. Contribution achieved the aim according theoretical and practical knowledge of the subject area to analyse the main factors influencing the consumer in tourism and specify a typology of customer in response to various segmentation variables. Research made in the region of Slovakia was connected with specification of consumers' typology by using of cluster analysis at the market of tourism according psychographic, demographical variables and single consumer's behaviour in the individual segments. The research results were the basis for the formulation of conclusions and proposals for further research in the area of tourism market.
引用
收藏
页码：39 / 48
页数：10
相关论文
共 50 条
  • [21] The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
    Koc, Erdogan
    [J]. ANNALS OF TOURISM RESEARCH, 2018, 70 : 144 - 144
  • [22] CONSUMER BEHAVIOUR IN THE BREAD MARKET IN LATVIA
    Eglite, Aija
    Kunkulberga, Daiga
    [J]. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT: 1. MARKETING AND SUSTAINABLE CONSUMPTION 2. NEW DIMENSIONS IN THE DEVELOPMENT OF SOCIETY, 2015, (40): : 72 - 82
  • [23] CONSUMER BEHAVIOUR ON THE POULTRY MEAT MARKET
    Nowak, Marek
    Trziszka, Tadeusz
    [J]. ZYWNOSC-NAUKA TECHNOLOGIA JAKOSC, 2010, 17 (01): : 114 - 122
  • [24] Consumer Behaviour in Romanian Telecommunication Market
    Burlacioiu, Cristina
    Palanici, Ana-Maria
    Mitrut, Constantin
    [J]. ROMANIAN ECONOMY. A CENTURY OF TRANSFORMATION (1918-2018): PROCEEDINGS OF ESPERA 2018, 2019, : 553 - 563
  • [25] Consumer Behaviour in The Market of Wholegrain Products
    Kantike, Ingrida
    Eglite, Aija
    [J]. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT: RESOURCES AND COOPERATION: 1. RESOURCES AND SUSTAINABLE CONSUMPTION, 2. PRODUCTION AND COOPERATION IN PRIMARY AND SECONDARY AGRICULTURE, 2012, (29): : 31 - 36
  • [26] CONSUMER BEHAVIOUR IN THE GERMAN BREAD MARKET
    Kutnohorska, O.
    Strachotova, D.
    [J]. 9TH INTERNATIONAL CONFERENCE ON CHEMICAL TECHNOLOGY, 2022, : 247 - 251
  • [27] CONSUMER BEHAVIOUR ON THE VENISON MARKET IN LATVIA
    Proskina, Liga
    [J]. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT: RURAL DEVELOPMENT AND ENTREPRENEURSHIP MARKETING AND SUSTAINABLE CONSUMPTION, 2013, (32): : 68 - 75
  • [28] THE DETERMINANTS OF CONSUMER BEHAVIOUR ON THE EUROPEAN MARKET
    Caragin, Andreea Raluca
    Paraschiv, Dorel Mihai
    Marinoiu, Ana-Maria
    [J]. ECONOMIC WORLD DESTINY: CRISIS AND GLOBALIZATION?, SECTION III: MARKETING, COMMERCE AND TOURISM AND A NEW PARADIGM OF CHANGE, 2010, : 37 - 42
  • [29] Consumer Behaviour in Slovakian Food Market
    Urbanek, Jiri
    [J]. POPRAD ECONOMIC AND MANAGEMENT FORUM 2019, 2019, : 175 - 187
  • [30] CONSUMER BEHAVIOUR ON THE FOOD SUPPLEMENT MARKET
    Vesela, Kamila
    Pudilova, Linda
    Severova, Lucie
    [J]. AGRARIAN PERSPECTIVES XXIX: TRENDS AND CHALLENGES OF AGRARIAN SECTOR, 2020, : 403 - 409
12345