Chinese Internet Companies and Their Quest for Globalization

被引：0

作者：

Whatley, Harlan D. ^{[1
]}

机构：

[1] Swiss Management Ctr, Zurich, Switzerland

来源：

PROCEEDINGS OF THE 2013 INTERNATIONAL CONFERENCE ON INFORMATION, BUSINESS AND EDUCATION TECHNOLOGY (ICIBET 2013) | 2013年 / 26卷

关键词：

Baidu; Tencent; internet; branding; marketing; globalization; China;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Chinese internet companies have seen an unprecedented growth over the past decade. However, very few are recognized brands outside of China while some seek to develop their brands in foreign markets. This paper analyzes the marketing strategies of two internet companies: Baidu and Tencent and their quest for globalization.

引用

页码：229 / 235

页数：7

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