Study on the Influence Mechanism of Urban Residents' Energy-Saving Awareness on Energy-Saving Behaviors

Energy conservation is currently one of the popular issues in academic research, while the specific impacts of consciousness in energy conservation are still the focus of research. In order to clarify how awareness in energy-saving plays a role in energy-saving behavior, this study will take urban residents as research object and integrates relevant literature and disciplines such as psychology and sociology, to the study of the mechanism of how energy-saving awareness affects energy-saving behavior, and establish a reasonable research model. Finally, the comprehensive research model is developed and applied on the basis of the theory of planned behavior, and put forward influencing factors of energy-saving behavior such as energy-saving knowledge, subjective norms, perceived self-efficacy, personal norms, perceived behavior control, external factors and demographic characteristics, etc., resulting in the formation of energy-saving behavior in the research process.