The Data Mining Model of Customer Value Based on Rough Set

被引：0
|
作者：
Zhong, Jiaming [1 ]
Li, Dingfang [2 ]
机构：
[1] XiangNan Univ, Network Ctr, Chenzhou 423000, Peoples R China
[2] Wuhan Univ, Sch Math & Stat, Wuhan 430072, Peoples R China
来源：
ADVANCES IN BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING | 2008年 / 5卷
关键词：
Rough set; Electronic Commerce; Customer value;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Customer relationship management is a hot topic in intelligent business studies nowadays, in which the evaluation of customer value is one of the basic problems. Data Mining model of customer value is formed on the basis of customer value comprehensive evaluation index system, making use of rough set theorem, and then evaluation objects are sorted and preferred, from which a new method of customer value comprehensive evaluation is acquired. This method is finally demonstrated to be practical and feasible through examples.
引用
收藏
页码：742 / +
页数：2
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