Modeling and Simulation of New Product Diffusion with the Impact of Imitation

被引：0
|
作者：
Kuang, Xiaolong [1 ]
Qi, Huan [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Dept Control Sci & Engn, Wuhan 430074, Peoples R China
来源：
INFORMATION AND BUSINESS INTELLIGENCE, PT I | 2012年 / 267卷
关键词：
New product diffusion; Impact of imitation; Mathematical modeling; Simulation and data fitting; INNOVATORS; ACCEPTANCE; GROWTH;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
There is always an impact of its imitations in new product diffusion which is not reflected in the classicmodels of new product diffusion. Based on the Bass model and Steffens-Murthy model, this paper establishes a modified model with the impact of its imitations New model has more advantages in simulating a downward trend in actual sales, and could be applied in more complex sales. The treatment of actualdata verified this conclusion.
引用
收藏
页码：71 / 77
页数：7
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