Modeling and Simulation of New Product Diffusion with the Impact of Imitation

被引：0

作者：

Kuang, Xiaolong ^{[1
]}

Qi, Huan ^{[1
]}

机构：

[1] Huazhong Univ Sci & Technol, Dept Control Sci & Engn, Wuhan 430074, Peoples R China

来源：

INFORMATION AND BUSINESS INTELLIGENCE, PT I | 2012年 / 267卷

关键词：

New product diffusion; Impact of imitation; Mathematical modeling; Simulation and data fitting; INNOVATORS; ACCEPTANCE; GROWTH;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

There is always an impact of its imitations in new product diffusion which is not reflected in the classicmodels of new product diffusion. Based on the Bass model and Steffens-Murthy model, this paper establishes a modified model with the impact of its imitations New model has more advantages in simulating a downward trend in actual sales, and could be applied in more complex sales. The treatment of actualdata verified this conclusion.

引用

页码：71 / 77

页数：7

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