Conducting on-line focus groups - A methodological discussion

被引:35
|
作者
Gaiser, TJ
机构
关键词
focus group; cyberspace; on-line research; research methods; research ethics;
D O I
10.1177/089443939701500202
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
This article presents a starting point for the development of a methodology for conducting on-line focus groups on a listserver. It addresses the mechanics of conducting a focus group with specific attention given to issues raised by the computer-mediated environment. Included throughout the discussion is extensive attention to ethical issues relating to focus groups and on-line research.
引用
收藏
页码:135 / 144
页数:10
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