Possibilities of Architectural Lighting to Create New Style

The article presents the argumentation of the provision on the style-forming potential of the lighting design the sphere of which is interpreted in a wide range of genres. The area of the intersection of form-building technological and artistic aspects lies in the field of ecology which includes not only energy saving, but also the well-being of the human and the society. The theory and practice of designing the night-time image of architectural ensembles, buildings and landscapes develops much slower than the implementation of light solutions in the advertising industry. In most cases, the possibilities of lighting design are used only in the field of decorative lighting despite their huge aesthetic potential and rapidly improving technologies. The request for innovation and uniqueness usually arises on the basis of image and political ambitions of large corporations or for the positioning of powerful brands. The success of such projects becomes a driver for both creation and promotion of innovative solutions. However, in a broader scientific sense, not only the design of artificial light systems but also the optimization of the daylight usage falls into the sphere lighting design. The need for the new methods of architectural shaping is dictated by the need to introduce in the building of resource-saving lighting technologies, ecological infrastructure including alternative energy sources. The article gives the examples of different lighting design genres supplemented with illustrations. The conclusions concern the prospective directions and tasks of scientific research in the field of lighting design.