Keeping virtual R&D teams creative

被引:21
|
作者
Kratzer, J [1 ]
Leenders, RTAJ [1 ]
van Engelen, JML [1 ]
机构
[1] Univ Groningen, Fac Management & Org, NL-9700 AB Groningen, Netherlands
关键词
D O I
10.1080/08956308.2005.11657300
中图分类号
F [经济];
学科分类号
02 ;
摘要
The need for keeping the virtual R&D teams creative is discussed. Creative performance of the team is defined as the number of new ideas, methods, approaches, inventions, or applications generated by the team members. R&D teams are more likely to find creative solutions to complex problems through more personal and synchronous modes of communications. A dynamic approach to proximity, in which proximity is increased or decreased as desired allows for highest creative performance.
引用
收藏
页码:13 / 16
页数:4
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