LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE

被引：0
|
作者：
Rodrigues, Paula [1 ]
Rodrigues, Clarinda [2 ]
Brandao, Amelia [3 ]
Costa, Paula [1 ]
机构：
[1] Lusiada Univ North, Sch Econ & Management, Porto, Portugal
[2] Linnaeus Univ, Sch Business & Econ, Kalmar, Sweden
[3] Univ Porto, Fac Econ, Porto, Portugal
来源：
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE | 2017年
关键词：
Luxury; Brands; Consumer-Brand Relationship; Brand Love; Self-Congruence; Self-Brand Integration; Luxury Brand Perception; Prestigious Perception; Overall Luxury Brand Perception; SEM; ANTECEDENTS; IMPACT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2300 / 2304
页数：5
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