LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE

被引：0
|
作者：
Rodrigues, Paula [1 ]
Rodrigues, Clarinda [2 ]
Brandao, Amelia [3 ]
Costa, Paula [1 ]
机构：
[1] Lusiada Univ North, Sch Econ & Management, Porto, Portugal
[2] Linnaeus Univ, Sch Business & Econ, Kalmar, Sweden
[3] Univ Porto, Fac Econ, Porto, Portugal
来源：
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE | 2017年
关键词：
Luxury; Brands; Consumer-Brand Relationship; Brand Love; Self-Congruence; Self-Brand Integration; Luxury Brand Perception; Prestigious Perception; Overall Luxury Brand Perception; SEM; ANTECEDENTS; IMPACT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2300 / 2304
页数：5
相关论文
共 50 条
  • [1] THE IMPORTANCE OF BRAND LOVE TO EXPLAIN LUXURY BRAND CONSUMPTION AND LUXURY BRAND RELATIONSHIPS
    Oliveira, Mafalda
    Nobre, Helena
    [J]. INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT, 2015, : 2688 - 2688
  • [2] Consumer-brand relationships within the luxury cosmetic domain
    Hodge, April Charlotte
    Romo, Zahaira Gonzalez
    Medina, Irene Garcia
    Fionda-Douglas, Antoinette
    [J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (08) : 631 - 657
  • [3] Effects of advertising strategy on consumer-brand relationships: A brand love perspective
    Pang, Jun
    Keh, Hean Tat
    Peng, Siqing
    [J]. FRONTIERS OF BUSINESS RESEARCH IN CHINA, 2009, 3 (04) : 599 - 620
  • [4] The effect of brand heritage on consumer-brand relationships
    Frizzo, Francielle
    Korelo, Jose Carlos
    Mueller Prado, Paulo Henrique
    [J]. RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS, 2018, 58 (05): : 451 - 459
  • [5] The effect of brand authenticity on consumer-brand relationships
    Oh, Hyunjoo
    Muller Prado, Paulo Henrique
    Korelo, Jose Carlos
    Frizzo, Francielle
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2019, 28 (02): : 231 - 241
  • [6] Brand misconduct: Consequences on consumer-brand relationships
    Huber, Frank
    Vollhardt, Kai
    Matthes, Isabel
    Vogel, Johannes
    [J]. JOURNAL OF BUSINESS RESEARCH, 2010, 63 (11) : 1113 - 1120
  • [7] How deep is your love? The brand love-loyalty matrix in consumer-brand relationships
    Robertson, Jeandri
    Botha, Elsamari
    Ferreira, Caitlin
    Pitt, Leyland
    [J]. JOURNAL OF BUSINESS RESEARCH, 2022, 149 : 651 - 662
  • [8] Augmented reality marketing and consumer-brand relationships: How closeness drives brand love
    Rauschnabel, Philipp A.
    Huettl-Maack, Verena
    Ahuvia, Aaron C.
    Schein, Katrin E.
    [J]. PSYCHOLOGY & MARKETING, 2024, 41 (04) : 819 - 837
  • [9] Consumer-brand heuristics in luxury hotel reviews
    Petrescu, Maria
    Gironda, John
    O'Leary, Kathleen Bay
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2024, 33 (04): : 436 - 448
  • [10] Consumer-brand relationships in sport: brand personality and identification
    Carlson, Brad
    Donavan, D.
    Cumiskey, Kevin
    [J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2009, 37 (04) : 370 - +
12345