STUDENTS' ATTITUDE TOWARDS ADVERTISING IN PRIVATE HIGHER LEARNING INSTITUTIONS IN ISLAMABAD

被引：0
|
作者：
Khan, Adnan Iqbal [1 ]
Malik, Emad Ud Din [1 ]
机构：
[1] Iqra Univ, Islamabad, Pakistan
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 130期
关键词：
students' attitude; advertising; pleasure; hedonism; value corruption; consumer manipulation; materialism; economic role of advertising; sexually oriented stimuli; attitude towards advertising;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aims to find possible influences of students' attitude towards advertising in higher learning institutions of Islamabad, Pakistan. The collected data were analyzed and the correlation was applied to check the significance. The research results show that such factors as pleasure, consumer manipulation, values corruption, economic role, consumer benefits, product information and sexually oriented stimuli are positively correlated with the students' attitude towards advertising, whereas materialism is negatively correlated with the attitude of students towards advertising.
引用
收藏
页码：380 / 384
页数：5
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