The impact of romantic love and love expressive products on the duration of a romantic relationship - An event history analysis

被引：0

作者：

Huang, MH ^{[1
]}

Yu, S ^{[1
]}

机构：

[1] Natl Chung Cheng Univ, Dept Business Adm, Chiayi, Taiwan

来源：

PROCEEDINGS OF THE TWENTY-SEVENTH ANNUAL MEETING OF THE WESTERN DECISION SCIENCES INSTITUTE | 1998年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

How does the presence of romantic love and the consumption of love expressive products influence the duration of a romantic relationship? This study proposes that the presence of romantic love stabilizes a relationship. An event history analysis is used to explore the longitudinal effect of romantic love and love expressive products, taking consumers' individual differences in loving styles into account.

引用

页码：626 / 628

页数：3

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