Local Organic Food for Local People? Organic Marketing Strategies in England and Wales

Lobley M., Butler A. and Winter M. Local organic food for local people? Organic marketing strategies in England and Wales, Regional Studies. Organic agriculture has a totemic role in debates about farming. Domestic organic production is thought to play a role in relocalized food networks. However, little is known about the market orientation of organic producers in England and Wales. Drawing on a mixed-methods approach, this paper characterizes national, regional and local markets for organic food from a supply perspective. It identifies local, regional and national market orientations and considers the concentration of marketing channels using the HerfindahlHirschman Index. The analysis demonstrates the heterogeneity of the sector and an uneven geography of organic marketing in England and Wales.