Consumers' Attitude Towards Applying fMRI in Marketing Research

被引：0
|
作者：
Koller, Monika [1 ]
机构：
[1] Vienna Univ Econ & Business WU Wien, Vienna, Austria
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷
关键词：
EEG; FUTURE; BRAIN; TAM;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：428 / 434
页数：7
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