Media Multitasking and the Role of Task Relevance in Background Advertising Processing

被引：10
|
作者：
Smit, Edith G.
Segijn, Claire M.
van de Giessen, Wendalin
Wottrich, Verena M.
Vandeberg, Lisa
Voorveld, Hilde A. M.
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH VIII: CHALLENGES IN AN AGE OF DIS-ENGAGEMENT | 2017年
关键词：
RECALL; RECOGNITION; RESPONSES; ATTITUDE; MEMORY; AD;
D O I：
10.1007/978-3-658-18731-6_15
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：197 / 212
页数：16
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