Analysis of Trust Issue in C2C E-Commerce Based on Evolutionary Game Theory

被引：0

作者：

Mao, Jie ^{[1
]}

Li, Zheng ^{[1
]}

机构：

[1] Zhejiang Univ, Coll Econ, Hangzhou 310027, Peoples R China

来源：

SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年

关键词：

C2C e-Commerce; evolutionary game; ESS equilibrium;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With regard to shortcomings in existent researches on trust issue in C2C e-Commerce, this paper provides a new model based on evolutionary game theory. Furthermore, we also discuss the mechanism of trust diffusion among online dealers through setting up a specific space distribution of traders. The results we find explain dynamically the essence of trust in sustainable development of C2C e-Commerce.

引用

页码：506 / 511

页数：6

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