Analysis of Trust Issue in C2C E-Commerce Based on Evolutionary Game Theory

被引：0
|
作者：
Mao, Jie [1 ]
Li, Zheng [1 ]
机构：
[1] Zhejiang Univ, Coll Econ, Hangzhou 310027, Peoples R China
来源：
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年
关键词：
C2C e-Commerce; evolutionary game; ESS equilibrium;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With regard to shortcomings in existent researches on trust issue in C2C e-Commerce, this paper provides a new model based on evolutionary game theory. Furthermore, we also discuss the mechanism of trust diffusion among online dealers through setting up a specific space distribution of traders. The results we find explain dynamically the essence of trust in sustainable development of C2C e-Commerce.
引用
收藏
页码：506 / 511
页数：6
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