SUSTAINABLE DEVELOPMENT AND CORPORATE SOCIAL RESPONSIBILITY YOUTH'S PERCEPTION AS TO INTEGRATING SUSTAINABLE DEVELOPMENT IN BUSINESS STRATEGIES IN ROMANIA

The paper aims at counterbalancing the theory of economic reductionism with a complex social perspective on development, which is specific to globalised society. The principle of sustainable development is analysed in close relation with the principle of (individual and social) responsibility, in general, and with the principle of corporate social responsibility (CSR), in particular. The approach is both theoretical and practical, as the paper attempts to clarify some theoretical issues in order to turn them to good account in an empirical research, whose purpose is to identify the Romanian youth's perceptions as to integrating sustainable development in business strategies by means of a questionnaire-based social enquiry. The conclusions of the study are synthesized in the final part of the paper.