Market strategies in the Internet content business

被引：0
|
作者：
Song, MZ [1 ]
机构：
[1] Korea Telecom, R&D Ctr, Seoul, South Korea
来源：
HUMAN SOCIETY AND THE INTERNET, PROCEEDINGS: INTERNET-RELATED SOCIO-ECONOMIC ISSUES | 2001年 / 2105卷
关键词：
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This project begins with introductory comments on the need for the market strategy for the Internet content business. This project deals with the market status globally and locally, and then set the strategies for the success of the Internet business, that is, strategies for increase of subscriber number & advertising revenue, strategic alliances for effective distribution, and pay service development.
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页码：1 / 18
页数：18
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