MARKETING ACTIVITY OF A SELF-GOVERNMENT UNIT (ON THE BASIS OF A SELECTED COMMUNE FROM THE PROVINCE OF PODKARPACKIE IN POLAND)

The study presents marketing aspects of functioning basic self-government units in Poland. On the basis of theoretical discussions relating to the specificity of marketing actions relating to territorial marketing, the author presented the results of own research on assessing the level of marketing activity of a selected commune of the province of Podkarpackie. The research results allow to claim that territorial marketing in communes is in the preliminary phase, what is confirmed by low marketing information flow, lack of diagnosing the needs and preferences of dwellers as well as moderate level of assessment of authorities in the scope of playing their supporting role towards dwellers.