Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area

被引：0

作者：

Wu, Ningjie ^{[1
]}

Qiu, Yinggui ^{[1
]}

Chen, Luogeng ^{[1
]}

机构：

[1] Hubei Univ Chinese Med, Sch Management, Wuhan 430065, Hubei, Peoples R China

来源：

PROCEEDINGS OF THE 2018 INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCE AND MANAGEMENT INNOVATION (SSMI 2018) | 2018年 / 68卷

关键词：

Intercity railway; Wuhan Metropolitan Area; Marketing strategy;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The intercity railway is a new type of short-distance and large-capacity transportation. In recent years, many cities within the Wuhan metropolitan area have successively built and operated various inter-city railway lines. In the course of operation, problems of weak competitiveness of transport products, low passenger occupancy rate have appeared in partial intercity railway lines. From the perspective of consumer behavior, this paper will conduct research on intercity Railway in Wuhan Metropolitan Area, and formulate reasonable strategies for intercity railway marketing, which will be conducive to improving the service level of the intercity railway in Wuhan Metropolitan Area.

引用

页码：650 / 657

页数：8

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