Opinion Influence in Online Social Media Environments -A Grey System Theory and Agent-Based Modeling Approach

被引：0

作者：

Delcea, Camelia ^{[1
]}

Bradea, Ioana Alexandra ^{[1
]}

Cotfas, Liviu Adrian ^{[1
]}

Scarlat, Emil ^{[1
]}

机构：

[1] Bucharest Univ Econ Studies, Dept Informat & Cybernet, Bucharest, Romania

来源：

PROCEEDINGS OF 2017 IEEE INTERNATIONAL CONFERENCE ON GREY SYSTEMS AND INTELLIGENT SERVICES (GSIS) | 2017年

关键词：

opinion formation; online social media; grey system theory; interval grey numbers; agent-based modeling; NetLogo;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

The present paper aims to simulate an online environment in which both agents and consumers meet and exchange information related to certain types of goods (regular soft or durable goods, luxury soft of durable goods) on the purpose of establishing the number of agents a company need to "place" in the online environment in order to influence or change a person's opinion. On this purpose, a series of variables are defined using grey numbers and determined using a questionnaire and face-to-face interviews to sales managers. Based on them, an agent-based model is proposed.

引用

页码：349 / 355

页数：7

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